Religious views on abortion Essay Example | Topics and Well Written Essays - 1500 words

Religious views on abortion - Essay Example There are differing opinions about the issue among various denominations and religions. A survey done by the Pew Forum on Religion and Public life has shown the statistics behind these differing opinions. In the debate concerning legalizing abortion, the general consensus among most religions is that there should be a restriction on abortion. It was found that 68% of evangelical Protestants think that abortion should not be allowed. It was also found that only about 43% of Catholics believe that abortion should be illegal. (Geoffrey, 1996) Generally speaking Buddhists strongly believe that abortion is immoral and incorrect. This is because their religion is founded on the sanctity and respect for life. There must be a respect for their five ethical guidelines. One of them discourages the destruction of life. The religion believes that there should be a high regard of all beings that have life in them. There is a non violence belief that must not be violated by all Buddhists. The other main reason why abortion is strongly opposed in Buddhism is due to a special ceremony performed by its adherents. It is called Mizuko Kuyo. This ceremony is a service designed for victims of abortions, miscarriages and stillbirths. Here, parents of the dead visit a shrine and perform this ceremony with the main intention of gaining reassurance, appeasing the spirit of the dead fetus and to grief for their dead. This ceremony is usually conducted in a specific way. The ceremony was started about thirty years ago when unavoidable circumstances forced individuals to perform abortions. It was founded on the belief that those souls who died in the process of abortion would cause retribution after the mistreatment they faced from their parents. (James, 1998) It should however be noted that there are special circumstances when it can be considered okay for mothers to abort. This was stated by one of their well known leaders; Tenzin Gyatso. This leader believes that if the fetus will grow up to be mentally retarded and if there is a danger of the parent's death during child birth, then it can be considered permissible for an abortion to occur. Just like any other religion, all Buddhists do not share the same view on this controversial topic. There are conservatives and liberalists. Those who are more tolerant believe that abortions can be done only under special circumstances. But majorities do not support it at all. (James, 1998) Hinduism and abortion The Hindu religion has a no-tolerance view on abortion. This is because they adhere to the belief that life begins at inception. They classify abortion as a sin; it is a form of murder and causes souls of the unborn to be hindered from normal progress in the journey of life. This concept was emphasized by one of their gods called Chiranjeevin. This god performed an abortion and was cursed by another god Krishna to suffer eternally. (James, 1999) Because to every rule there is an exception, there is a low level of tolerance fro the practice. This is due to the fact that there is a general preference for male children in the Hindu culture. Consequently, mothers who find out that they are

Marketing plan Essay Example | Topics and Well Written Essays - 2500 words - 6

Marketing plan - Essay Example However, the company was acquired by Asher Budwig in the year 2011, but the brand name of Lola’s cupcakes continued to exist and the parent company decided to continue the business operations with the same vigour and focus on quality and design (Lola’s cupcakes, 2015b). The contemporary issues faced by the company are on the grounds of health issues. The cupcake and bakery industry has faced certain challenges owing to the changing consumer perception towards healthy diets. The rise in obesity rates in UK has made the customers to shift to food items with less sugar content or lower calorific value (BBC, 2014). Since, cupcakes have high quantity of sugar and can be considered to be a source of obesity so they have faced significant health issues. Moreover, from the point of view of the food consumption pattern of the customers it has been found that the customers, who prefer to eat halal, do not eat gelatinous cakes (Lola’s cupcakes, 2015a). Thus in order to target a wider range of customers Lola cupcakes need to offer a new range of products that offer non-gelatinous products. The target market of Lola cakes has been selected be all across London. The company has decided to target the customers based on their demographic and psychographic profile. The product category of bespoke designer cupcakes is targeted at the young population with the age group ranging in between 12-30 years. Based on the pricing of Lola cupcakes, the products are targeted at the middle and upper middle class of the society, which as a result allows the company to target a wide customer base (Lola’s cupcakes, 2015d). However, the narrow product offering also decreases the opportunity of the company to widen the customer base and target customers from several other demographic segments. The bespoke cupcakes are quite popular among the people with a â€Å"sweet tooth†, thus it can be stated that

Marketing Assignment Example | Topics and Well Written Essays - 250 words - 9

Marketing - Assignment Example Most of the products fail because of unattractive features, exceptional high price, wrong segmentation, positioning, targeting, inappropriate promotional strategies, lack of top management support, lack of relevance in the market etc. Whereas main reasons behind the success of a product include excellent product features, value for money, proper marketing strategies, full support from top management etc. There are number of stages involved in the development of a new product. These are idea generation, idea Screening, concept development and testing, marketing strategy and financial analysis, product development, test marketing, commercialization. Each of these stages is discussed below. The entire process of new product development starts from idea generation stage. New ideas might be generated from companys internal employees, customers, suppliers, distributors and even from competitors. In this stage concept of the chosen idea is developed and it is tested in the sample customers. Any further modification in the product features are done on the basis of the responses from these customers. Marketing strategies would include strategies on 4 Ps (product, price, place and promotion), segmentation, targeting, positioning and sales. Financial analysis would involve analysis of total cost of production, sales, and distribution. Financial analysis would also involve the analysis of required profit margin based on which the price will be

Richard Nixion Essay Example | Topics and Well Written Essays - 1000 words

Richard Nixion - Essay Example It is high time that the American masses must recognize the achievements of Richard M. Nixon as an astute president and a great leader. Presidents like other common people, simply cannot choose the families in which they should be born. Richard Nixon certainly had a troubled childhood lacking in any form of motherly love and affection (Powell, 1999). An ill-tempered father who did not hesitate from exposing his progeny to blatant abuse and intimidation further worsened this situation (Powell, 1999). The battered and gloomy childhood of Nixon was further burdened by his father's panache for endowing his children with grandiose names owing origins to the English kings (Powell, 1999). Hence, Nixon always had to face bitter circumstances on the personal side of his life, giving way to an anxiety driven mindset obsessed by a yearning to win acclaims and honors from the people he intended to serve. Analyzed in such a backdrop, the achievements of Nixon as a man and a leader definitely stand to be tremendous and remarkable. Primarily, Nixon was a polished politician. In fact, there is no denying the reality that Nixon was a politician par excellence, who started exhibiting his tact and ingenuity right from the start of his career (Small, 2003). The politics of Nixon was always a mix of passion and drive. He successfully fructified his very first campaign for a congressional seat by tactfully revealing the left wing affiliations of his opponent. He established himself as a worthy tactician and strategist who was known for his strong anti-communist leanings, a trait that secured his candidature for the vice-presidency in 1952 (Pious, 2002). In the presidential campaign in 1952, he singlehandedly turned the tables against Adlai Stevenson by projecting himself as a champion of integrity and uprightness through a nationwide television address (Pious, 2002). Nixon was a politician who always did his homework. No doubt, the opponents of Nixon always found him a tough and formidable competitor. Even a cursory perusal of Nixon's history as a politician and a campaigner leaves no doubt as to his genius and marksmanship. During the illness of President Eisenhower in 1955-1957, Nixon conducted himself with an exceptional restraint and aptly handled the day- to- day administrative activities. The conduct of Nixon as a vice president and the Eisenhower-Nixon succession agreement meant to handle possible eventualities even today serves as a guiding model for the administrators and politicians (Pious, 2002). As a vice president, Nixon successfully campaigned for many Republican congressional representatives in 1954-1958. The White House always forwarded Nixon as an antidote against the Democratic aspersions regarding being lax on communism (Small, 2003). Nixon stymied the Bricker Amendment intending unprecedented constraints on the presidential powers (Small, 2003). In 1960, Nixon successfully won the Republican presidential nomination. However, he lost to John F. Kennedy primarily owing to the weak economic policies of Eisenhower.

Analysis of two commercial brands of bleaching solution Essay Example for Free

Analysis of two commercial brands of bleaching solution Essay Objective To determine the concentrations of the active ingredients in 2 commercial bleaches. Introduction Sodium hypochlorite is usually found in bleaching solutions. It is the active ingredient of bleaching solutions. It bleaches by oxidation. When it is added to dye, the following reaction occurs: ClO- + dye - Cl- + (dye + O) If the oxidized form of the dye is colorless, then the color of the dye would fade away. In the presence of acid, the hypochlorite ions from the bleaching solution reacts with the iodine ions from potassium iodide in the following way: ClO- + 2I- + 2H+ I2 + H2O + Cl-. When sodium thiosulphate solution is added into this reacted solution, a further reaction occurs: I2 + 2S2O32- 2I- + S4O62- This reaction could be used in titration to find out the number of moles of thiosulphate ions, thus the concentration of hypochlorite ions in the bleaching solution. Procedure 1. 10 cm3 of Kao Bleach was pipette into a volumetric flask. Distilled water was added until the meniscus reaches the graduation point. 2. 25 cm3 of the titrated bleach was pipette into a conical flask. About 10 cm3 of potassium iodide and dilute sulphuric acid was added into the conical flask. 3. The solution was titrated with sodium thiosulphate solution until the brown colour of the iodine fades. 4. Starch solution was added into the conical flask, and the solution was further titrated until the dark-brown colour of the starch-iodine complex turns to colourless. The volume of sodium thiosulphate solution required to reach the end point was recorded. 5. Steps 1 to 4 were repeated 3 more times. 6. Steps 1 to 5 were repeated using Clorox Bleach. Data and Calculation Molarity of standard Na2S2O3 solution = 0. 05182M Brand A: Kao Price: $11. 9/ 1500ml Trial 1 2 3 Final reading/cm3 26. 8 23. 1 25. 7 26. 0 Initial reading/ cm3. 4. 1 0. 4 2. 9 3. 2 Volume of Na2S2O3 22. 7 22. 7 22. 8 22. 8 Average no. of moles of Na2S2O3 used in the titration: 0. 05182 X (22. 7 + 22. 8 X 2)/3 X 0. 001 = 1. 180 X 10-3 moles So, there are (1. 180 X 10-3 /2) =5. 90 X 10-4 moles of I2 in the reaction So, there are 5. 90 X 10-4 moles of ClO- ions in the diluted solution. Concentration of ClO- in Kao bleach = 5. 90 X 10-4 X 10 /10 X 1000 =0. 5899M Brand B: Clorox Price: $21. 9/ 2840ml Trial 1 2 3 Final reading/cm3 33. 5 32. 4 32. 0 33. 2 Initial reading/ cm3 2. 7 1. 3 0. 9 2. 3 Volume of Na2S2O3 30. 8 31. 1 31. 1 30. 9 Average no. of moles of Na2S2O3 used in the titration: 0. 05182 X (30. 9+ 31. 1 X 2)/3 X 0. 001 = 1. 608 X 10-3 mole So, there are (1. 608 X 10-3 /2) =8. 041 X 10-4 moles of I2 in the reaction So, there are 8. 041 X 10-4 moles of ClO- ions in the diluted solution. Concentration of ClO- in Kao bleach = 8. 041 X 10-4 X 10 /10 X 1000 =0. 8041M Conclusion The concentration of ClO- in Kao is 0. 5899M while that of Clorox is 0. 8041M. Discussion 1. When we add starch solution into the conical flask, the solution turns dark blue. After that, when we add a few drops of sodium thiosulphate, the colour of the solution would turn colourless. We must be careful when we are doing this step. This is because the starch-iodine complex does not show graduation of color change. We may get pass the end point easily. The readings would be inaccurate. 2. Dilute sulphuric acid is irritating. So we must be extra careful in using it. How did I use sulphuric acid more safely? I used a larger measuring cylinder to measure out the amount of sulphuric acid. The likeliness of spilling the acid would be lower. 3. After I had done all the experiments, I found out that the tip of the pipette was broken. When I asked Mr. Leung, he said that the pipette could not be used anymore. Why? I could think of 2 reasons. First, the broken tip of the pipette could cause danger when we are using the pipette. We would have a higher chance of getting our finger cut. Second, the broken tip of the pipette may cause the solution to be carried to leak. So, it is unreliable. Answers to Study Question 1. (a) Amount of active ingredient in Kao: 0. 5899 X (35. 5 + 16) = 30. 38 g /dm3 Amount of active ingredient in Clorox: 0. 8041 X (51. 5) = 41. 41 g/dm3 (b)Cost per gram of Kao: (11. 9 X 1000/1500) /30. 38 = $0. 2611 per gram Cost per gram of Clorox: (21. 9 X 1000/2840) / 41. 41 = $ 0. 186 per gram 2. As Clorox is of a lower price, it is the better buy. 3. Adding potassium iodide in excess ensures that all chlorate ions have reacted. Only when all the chlorate ions have been reacted that the amount of iodine formed can fully reflect the amount of chlorate ions in the solution. This ensures that the volume of sodium thiosulphate used in the titration can be used to determine the number of moles of chlorate ions in the solution. 4. When an acid is added into a solution of chlorate and iodine ions, iodine would be liberated. The iodine can then be used in titration to determine the amount of the chlorate ions. 5. The second way it may deteriorate is by decomposition by sunlight: 2H+ + 2ClO- - 2HCl + O2 The chlorate ions, under sunlight, decompose back to chlorine ions and the bleaching ability of the bleaching solution is reduced. 6. This is because before reaching the end point, starch solution will not show any signs of being close to the end point. Other indicators will. For example, if methyl orange is close to its end point, it will first change the color of the solution to orange. Then, the solution would turn back to its original colour. In this way, we will know that we are close to the end point and we would add the solution more slowly. However, similar characteristics could not be found when we use starch as an indicator. So, we may get pass the end point easily. This problem is solved by titrating the iodine solution without any indicator first. After the brown color of iodine vanishes, we know that we are very close to the end point. At this stage, adding starch solution can tell us whether there is still iodine in the solution. As we know that we are already very close to the end point, we would add the solution more slowly. It would be lees likely to shoot pass the end point.

PEP and performance analysis for rounders Essay Example for Free

PEP and performance analysis for rounders Essay There are many important skills and techniques required in Rounders. As a batter in order to successfully hit the ball the player will need to have good hand and eye co-ordination. A number of things contribute to making, a good hit, these include the hand grip you are using while holding the bat, the hand grip of the bat is bad then the direction the ball will be other target because of awkward angles. Hitting the ball in Rounders is fairly significant as it will make getting the ball pass the opposition easier allowing you to ran around more bases allowing you to score more points for your team. Also when hitting the ball in a batter role it is important to keep you head in an up-right position this is because if you hit the ball with your head in an awkward position it will affect the direction the ball will go because of your lack of area awareness. Stance is important in Rounders because it determines whether you hit the ball well. A good stance includes, having your legs apart with knees slightly bent. When batting if you manage to hit a perfect ball then you will need good agility, to run around the bases well with out hitting them or going around them to far (if this happens it will affect you because it means your will have to run further out making your time slower because of the larger  distance you will have to run.) In Rounders when playing in a fielding position you need to have the ability to both catch and throw a ball in order to either get batter out or stop them from scoring the maximum points. The .reason you need to have the capabilities to catch is to catch someone out if they hit a high ball, this requires good co-ordination. When throwing a ball in a fielding position you need to have a good ball grip and good timing (this is because it will make the ball go accurate when thrown.) it is important to have a good grip of the ball when throwing it because if your grip is to loose then the ball will fall out of your hand. Also when you throw the ball you need to keep it up right so it goes in the direction you want it to go in. 2. (a) List in detail the strengths of the player/competitor/participant.  In Rounders Im good at hitting the ball when batting; in order for me to do this I had good hand and eye co-ordination. When batting it is good to have good hand and eye coordination because it determines whether a hit will be good or bad, I think the ball the reason why Im good at batting is because I hi the ball right in the middle making the ball go at max speed, the reason I can do this is because of the co-ordination. This also involves me having a good grip of the bat this is so I get the angle right when hitting the ball, if I did not have this angle right then I would not be able to hit the ball well directionally wise, it is important a can hit the ball in a good direction because it makes it more hard for the opposite sides fielders to get the ball and try get me out. Im also good in the fielding position where I have to stop the ball going past me and stopping the ball go a longer distance reducing the chance of the batter t score more points.  (b) List in detail the weaknesses of the player/competitor/participant.  The weaknesses of me when playing Rounders is in the fielding position where I have to throw the ball to a team mate where by it becomes possible for them to get the batter out. The reason why I think Im bad at throwing the ball long distances and in an accurate direction is because of the strength of my arms and because my co-ordination is not the best it could be. This could be because of the lack of flexibility in my arms making me not able to move my arm in a swift motion. Another weakness is the lack of agility making my body not as agile as it could be (making running in different directions harder.) 3. Suggest what raining practices might be used to improve the strengths and in particular the weaknesses you have identified.  One of the weaknesses I have found out is my lack of agility, a training practice could be set out for me where b I have to run in and out of cones in opposite directions as fast as I can while recording the tie, I can keep track of my progress by comparing the different times I have ran it in. (this test is called Illinois Agility Run and is commonly used with sport competitors throughout the world.) I can also use ladders in m exercise, going through them as fast as I can see what time I did and then improving it. This will help my timing and it will tune my muscles into knowing where my feet are, giving me a better sporting feel.  To improve my throwing ability I can set out a base with a thin pole in it and see how many times I can hit it, if this activity gets to easy I can always position myself further away from the pole and as time goes on I should see my coordination levels increase as my muscle more gets more use to doing this exercise thus making m directional throwing better.

Insomnia: Types, Causes and Effects

Insomnia: Types, Causes and Effects Insomnia Intro: The torture of sleeplessness is something that most people will experience at some point during their lives. The Term Insomnia is used to describe by frequently waking up throughout the night, not being able to fall asleep, and feeling tired after waking up in the morning. Unfortunately, Insomnia is a condition that is severely under-recognized. Discovery: who / how / when / where â€Å"Insomnia†, which comes from Latin words for â€Å"No Sleep†, is simply the deprivation of sleep. Insomnia has been observed all throughout human history, and because of this, it can’t be pinpointed on when exactly it was discovered. In 1818, Johann Heinroth, a German physician referred to Insomnia as being a psychosomatic disorder. History : past diagnosis, cases and treatments There have been many documented cases of insomnia all throughout history, including the infamous Chinese King Wu. In the book Records of the Historian, King Wu describes how he could not sleep at night as he has not â€Å"Secured Heaven’s Support†, and thus had no time for sleep. Over 10% of the general population is currently suffering from Insomnia, with female and the elderly suffering the most. Insomnia: Types There are many types of Insomnia, including Acute, Chronic, Comorbid, Onset, and Maintenance. Generally, Insomnia is only referred to as either Acute or Chronic based on the duration and frequency that the sleep issues have been occurring, but there are many sub categories to Insomnia as well. Acute Insomnia refers to sleep problems that last anywhere from one night to a few weeks. These disturbances in ones sleep schedule generally occur due to an emotional or physical change in someone’s life, such as illness, jet lag, and even environmental disturbances. This is generally not always the case though, as it can be caused by many other events such as a change in noises, different types of medications, caffeine / nicotine withdrawal and even pain. Chronic Insomnia is a serious medical condition that roughly 6% of all Americans suffer from. Chronic Insomnia is referred to any type of Insomnia that has been occurring at least 3 times per week for a period of longer than 1 month, despite having the opportunity to sleep. Chronic Insomnia is a serious medical condition that is under diagnosed and under treated, despite millions of American’s suffering from it every day. Comorbid Insomnia refers to a type of insomnia that stems from another condition, such as psychological, medical, and even environmental issues. Roughly 85-90% of those diagnosed with Chronic Insomnia can trace their sleep issues back to a type of Comorbid Insomnia. Onset Insomnia refers to having difficulty falling asleep, but once falling asleep the subject has no problem staying asleep. Maintenance Insomnia is exactly the opposite of that. The subject can fall asleep quickly but frequently wakes up throughout the night. Effects: Insomnia has many different effects, none of which are particularly good ones. Sleep is essential to our survival, while your body rests during sleep; your brain is busy processing all the information from that day and starting to create memories. Without sleep, you’re at a higher risk than most at developing serious health issues such as diabetes, obesity, hypertension, and your short-term memory may be affected. Sleep deprivation has been the cause of some of the biggest disasters that have occurred in recent history. Three Mile Island, the Exxon Valdez oil spill, and even the 1986 meltdown at Chernobyl have all been able to trace its roots back to employees sleep deprived. The real danger from sleep deprivation though is something we experience in our everyday lives, and that’s on the roads. Drowsiness can often time slow down a person’s reaction time to that of someone who is intoxicated. The National Highway Traffic Safety Administration estimates that fatigue is the primary cause of close to 100,000 automobile crashes and 1,550 deaths per year in the United States, with the greatest effect being on those below the age of 25 years old. On the job injuries have also been at an all-time high. Another huge effect of sleep deprivation is a loss in cognitive processes. It impairs your attention, alertness, concentration, reasoning and even problem solving. All this in turn makes it extremely difficult to learn and process new information. Sleep loss has the ability to severely affect your ability to retain information as well. In 2009, French and American researchers came to the conclusion that â€Å"sharp wave ripples, a brain event, is responsible for piecing together all your memory. These ripples also transfer over information that you’ve learned from the hippocampus to the brain’s neocortex, where long-term memories are stored. These sharp wave ripples primarily occur only when your body is in a deep slumber. Depression is a key ingredient when it comes to having issues sleeping. In a 2005 Sleep in America poll, people who were diagnosed with anxiety and/or depression were often times found to be sleeping less than six hours per night. In addition to that, a 2007 study shows that those with Insomnia were over 5 times as likely to develop depression as those without it. Some physical effects of sleep deprivation are more serious than one might think. Sleep deprivation and chronic sleep loss can lead to heart disease, attack, and even failure. It can also lead to irregular heartbeats, high blood pressure, stroke, and diabetes. According to some recent studies, nearly 90% of people suffering from Insomnia are also suffering from another health condition. Weight gain is also a side effect of sleep loss. In a 2004 study, those that were getting less than 6 hours of sleep per night we’re close to thirty percent more likely to become obese versus those that slept for seven to nine hours per night. What ends up happening is a decrease in leptin, a hunger hormone, which is usually regulated by sleep. Sex drive is also affected by Insomnia. Many sleep specialists say that men and women that don’t get enough sleep generally report lower libidos and a reduced interest in sex. This can easily be pinpointed due to depleted energy from lack of sleep. Even physical features of one’s self can be affected by sleep deprivation. Aside from the covenant â€Å"bags under eyes†, it turns out that chronic sleep deprivation can lead to fine lines and lackluster skin. What ends up happening is that when your body doesn’t get enough sleep is that your body releases more cortisol, a stress hormone. In higher amounts of cortisol it can break down the protein that helps keep your skin elastic and smooth, collagen. In addition to that, being at a loss of sleep, your body will release too little of the human growth hormone (GH). Human Growth Hormones is essential to our body, as it’s used to increase muscle, strengthen bones, and even increase the thickness of your skin. The worst of all the above issues is that Insomnia can increase your risk of death. In 1967, the â€Å"Whitehall II Study† looked at how patterns of sleep affected the mortality rate of close to ten thousand British servants over a period of over twenty years. The results of this study were published in 2007, showed that those that had on average 5 hours of sleep per night nearly doubled their risk of death from all causes. In addition to this, it also doubled the risk of death from cardiovascular diseases. Causes: What actually causes Insomnia? Well, Insomnia has many different causes that are almost always related to stress in some way. Stress, is described as â€Å"a state of mental or emotion strain resulting from adverse or very demanding circumstances.† Concerns about family, school, health, and even work can easily keep your mind extremely active throughout the night, which would cause someone to have difficulty sleeping. Anxiety is also a leading cause for Insomnia, with most adults having trouble sleeping because they feel worried or nervous at some point in time. Anxiety can often times be tied to having Onset or Maintenance Insomnia. Anxiety and Insomnia can also often times feed each other, which causes a terrible cycle between anxiousness, dread and panic. Alcohol, Nicotine, Caffeine and other related substances can also have a huge effect on Insomnia. Caffeine causing Insomnia is a trend that’s been increasing over the years due to energy drinks and other types of high caffeine beverages. Caffeine has a very short half-life, which means it takes about eight to ten hours for your liver to process 75% of the caffeine. Nicotine is also to blame for Insomnia, with it being a stimulant. Using tobacco products or smoking cigarettes around bedtime can make it difficult to fall asleep and to sleep well throughout the night. People who are more prone? Women are much more likely to get Insomnia then men are. One main reason that women are affected more is that the menstrual cycle and menopause can affect sleep. Age also has a correlation with Insomnia, as Insomnia is more frequent with the elderly. Those that have any types of conditions that cause pain and discomfort are much more likely to develop Insomnia. Insomnia is also a side effect of many over the counter medications. A recent study has showed that those that have had nightmares and a fear of the dark as children are more prone to having Insomnia. Treatments There are many over the counter medications that claim to improve your sleep and assist with falling asleep, but they’re actually making the condition worse. Even though sleeping pills / alcohol are technically depressants, they will end up disrupting your sleep later throughout the night. Most of the time, Insomnia can be cured just by simply changing minor things throughout the day, minimizing naps and cutting down on those late night coffees to start. Many relaxation exercises used before bedtime can help assist sleep, as they encourage mind and muscle relaxation. Deep breathing is a technique that is commonly used to assist with Insomnia. It may seem quite trivial when put into the grand perspective of things, but it ends of working for hundreds of thousands of patients. Future There is still much to be learned about Insomnia, as there are still fundamental deficits in researcher’s understanding of it. When it comes to the treatment of Insomnia, the future is one that doesn’t involve the use of sedatives. Many doctors are adopting methods of addressing Insomnia at its roots vs. just covering it up with some sleep medication. New treatments On Aug 13th, 2014 the FDA approved a new type of prescription insomnia drug that’s the first of its kind. This new drug alters the action of the brain’s chemical orexin, which helps to regulate the sleep-wake cycle. Conclusion Insomnia is a serious medical condition that often times gets skimmed over by physicians. Hundreds of thousands of people suffer from Insomnia daily with the number increasing every single day. As the number increases, more and more people are beginning to realize the impact that Insomnia has on the others and how it can significantly impair the lives of others. Social networking games: Effect on teenagers Social networking games: Effect on teenagers Chapter 1 Introduction 1.1 Background Playing computer games or video games becoming a dominant part in most people life especially teenagers. A survey by the Kaiser Family Foundation in 2005 (Cheryl, 2013) found that on any given day, 65% of 8 to 10 year old and 63% of 11 to 14 years old play video or computer game in US. Nowadays, due to the development of technology, people slowly diverted to social networking game. As there is a huge increase of number of teenagers playing social network over the year and create an opportunities for multibillion business to be growth. As continuity grown in social networking site also stimulate the growth of social networking games. According to a new statistic gather by Parks Associates, revenues in the social games market will increase by 500% from 2010 to 2015 (Parks Associates, 2011).Besides, according Datamonitor (2008), the value of the global online game market has rapidly expanded from US$3.4 billion in 2005 to US$13 billion in 2012. On average, there were over 4000 thousand new games being launched in the app store and play store (Miczaika, 2013). In other word, it is a big business industry that attracts many game developers to join in and it also showing that it would be essential to understand what motivated people to play and success in getting a significant share in the industry. A social networking game can also know as casual game as due to its distinctive feature which using social networking as a platform such as Facebook and LINE which require user to login with social networking account before proceed to the gaming. According to Fields Cotton (2012), social games can defined as games that use an external social network of some type to facilitate the user’s interaction with other players and these social interactions can help drive adoption of the games and retain players. One of the best examples to be use is the Farmville which record 60 million users (The Guardian, 2009). This once again indicates that social games have become very popular in recent years. One of the possible reasons for being such is due these games enable user to interact with other through sending gift or chat and competition among other gamer where different with traditional games which can play alone. Other than that, according to the White Night Mobile Game Conference (2 013), there were over 64% diamond dash gamer login through Facebook to have access to the popular social networking games and the COO of Wooga, Jan Miczaika also saying that on average, gamer on Wooga play average 2 game on a given day. Over the year many research done to find out what is the impact of this phenomena as study how the social networking games bring what consequences to teenager on playing it such as drop in academic study and other. Most research that is conducted is mainly interested and focuses on how games are influencing the teenager’s behaviour such as how gaming lead to aggressive and violence behaviour which closely related how people behave. Social networking games in these day providing people with a brand new insight of gaming to gamer. As social networking games offer a wide range of games from traditional games, casual games to skill games that meet various interests of gamers. However, the social networking games now has turn over become a multibillion dollar business, it also shown that there is a need to understand what actually make it some interesting to attract people to play on it especially teenager. According to Playfish (2009), the social gaming publisher, almost 80% of their gamer is 18-34 years old and male and female fairly divided. At the same time, another popular social gaming, Diamond dash which develop by Wooga is receiving 1.9 million visitor come each month through Facebook Request (Miczaika, 2013).Thus in this research we would like to focus on what motivates teenagers to play social networking game that provide better knowledge for the future development in the industry. The rapidly growth on this social networking games industry has making it attractive enough to attract other game developer to develop social networking games. This once again shows that social gaming is today world the dominant in gaming industry to be developed in coming year times. In other word, this also shown that, this area of research is highly interested by many researchers. As to avoid and protect the platform users from spamming effect from other user especially game request, Facebook has introduced a new policy and setting of game as one of the approach to prohibit the spamming effect to be viral and this make difficult for developer to recruit new gamer and it would be more easier for them to understand what motivated people to play and help in the marketing and developing of game (Clipperton, 2013). According to the perception of Self-Determination Theory, motivation can came from various intrinsic and extrinsic sources as it also focus on how the social and cultural factor influencing people’s motivation on engaging themselves in activities. Individual’s experience such as autonomy, competence,andrelatednessare one of the forms of motivation to engagement for activities (Self-Determination theory, n,p).Thus in the research, we would conceptualise and categories the motivation into few type so that it is measurable. For example, goal or reward, excitement, interesting graphic, peer effect, leader board. Leader boards can be one of the motivations that motivate teenager step into playing social games. As anyone who grew up in the video game generation they will never realise that leader boards are the invisible encouragement to motivate players try harder in the games (Mashable, 2011). Players will desire to do better to achieve high ranking in the leader boards as they may compete with their friends or nationwide. 1.2 Statement of Research Problem As mentioned above, the purpose of doing this research is to investigate the reason that bring by the social networking games and their motivation towards the teenager to play the games. From our observation and searching, we found that there are a lot of researches have completed the study in this gaming scope. But we found that, most of the researches were more focus on the study of the impacts or the influences of playing games instead of what the reason behind that make them to play games. So, this is one of the reasons why we are conducting a research to figure out the actual reason that attaches the teenagers with the games. There are a few factors that motivates or connecting them with the game in their daily life. According to Scoresby and Shelton (2011), a computer game environment creates motivation through emotionally linking the player to the content. It is the interaction between sensory stimulation, environmental factors and a player’s internal tendencies that en courage involvement and enable immersion (Witmer and Singer, 1998). People are motivated by various factors such as own self-interest, care and also to satisfied their curiosity as well. According to the Self-Determination Theory, Intrinsic motivation can be characterized by free choice, interest, optimal challenge and psychological needs, such as reflectance, personal causation, competence, autonomy and social needs (Deci and Ryan, 1990). These intrinsic motivations are not necessarily internally rewarded but nonetheless they can sustain passion, creativity and efforts. Besides, as the technology grows time by time, games on the internet especially social networking games are becoming popular as the generations nowadays tend to engage themselves on it. The social networking games such as the Facebook games, are one of the type of social networking games that loved by the teenagers. Social networking game functions by letting the players interacting with each other through various ways. The uniqueness of game study is its focus on the process rather than the results of game use (Barr et al., 2007). Games also possess interdisciplinary integration and interaction with player through multidimensional elements such as set, character, animation and music. So we can see from here, game study it involve a very complicated and extensive field that merits more attention from researcher (Kai-Shuan Shen, 2012). We found that previous researches mostly were study on the video games or other type of game but social networking game is still fresh for the research er to investigate what is the attractive characteristic that linked the teenagers to the social networking games. The factors that engage teenager with the video games or other games type are different compared to the social networking game as this game type are new. Different social networking game in different region has different cultural background which may have different motivations that lead those teenagers to engage to the game. Although there are few researches have done the study on this motivation’s perspective, but the research couldn’t represent the study in Malaysia. In Malaysia, there is still fresh for the research to study the reason why the social networking is interesting enough to be played by those teenagers. People in Malaysia may have different reason of motivation when they engaging with the social networking game compared to the other western country. This is because cultural background is different for those people from different country. They may have different interest towards social networking games. Sometimes a person engage with a particular online game is because he or she feels that the game is closely related to his or her cultural background, and thus, he or she will feel motivated to play the game . So, we will specifically study about why the teenagers in Malaysia are motivated to play the social networking game. 1.3 Research Objective To investigate the motive behind playing social networking games 1.4 Research Questions 1.) What motivates college student to play social networking game? 1.5 Significance of study In this 21st century, social media become part of life in this world and the people who get influence are increase complexly. Most of the people interact and use social media for different purpose. In this research, we want further explore the motivation behind the social networking games that motivate teenager to play and get a better understand and knowledge in this major industry. 1.6 Research Scope The focus scope of this research is to analyse what are the motivation that motivate college student towards the social networking games. We will focus our study about what is the motive behind that makes college student o involve in social network games. As such, our primary target audience of this research would be college student who fall in between the range of age around 19-25, which is the people who born from early 1989 until 1995. Audience in these range of age are our targeted sample as they are those college students which is highly participated in playing games no matter in in the form of online or offline and they were most likely those core target audience of game developer. From social media platform, such as Facebook, Google Plus, college student can get motivation to involve themselves to the use of information technology such as social media and social gaming with both motivation factors which including intrinsic and extrinsic reason. (Davist al., 1992). Social media and games have a powerful yet invisible power to keep all of us engaged and connected with each other in this world. In this research, we would use non probability sampling method to make a sample size that consist 200 people that age between 19 25 as to be accurate is all college student that play social network game. 1